An offshoot of the long-running TV show, MeatEater opens on Saturday.Aug 12, 2026 12:53 PM CDT
Mary McGuire
1 hour ago
A little bit of hunting culture is coming to the shops around 50th and France in Edina.
MeatEater will open a 3,200-square-foot retail space, its third in the nation, at 3924 W 50th St. on Saturday, Aug. 15.
The outdoor lifestyle brand is an offshoot of Steven Rinella’s TV series and podcast of the same name, which focuses on outdoor adventures, conservation, and, well, meat.
In 2024, the company launched a flagship store in Bozeman, Mont., where its headquarters is located. The following year, it opened an outpost outside of Milwaukee.
The company caters to hunters, anglers, and other “conservation-minded outdoor adventurers,” with goods that include clothing, books, food, First Lite hunting apparel, FHF gear, game calls, and decoys.
“Minnesota’s outdoor heritage isn’t an accident,” Rinella said in a statement. “It was built by hunters and anglers who supported conservation, did the habitat work, and showed up for wildlife when it mattered. We want this store to be part of that — a place where people come to gear up, sure, but also to talk about the land and water and how we can preserve our lifestyles for future generations.”
The Edina location is further set up to host in-store events from educational talks to gear demonstrations.
To celebrate the opening, the brand will be hosting giveaways and have appearances from people associated with its TV show and podcast.